UI/UX Design for Small Business Software
UI/UX design for small businesses building custom software. We research how your customers and staff work, then design wireframes, clickable prototypes and polished interfaces that are intuitive and accessible. Problems get found and fixed in design, where changes are cheap, rather than after the code is written.
Good UX design matters most for small businesses, because you cannot afford software your team avoids or customers abandon halfway through an order. Our design work is for businesses commissioning a web app, customer portal or mobile app who want it right before development money is spent, and for founders who want a clickable prototype to test an idea or show investors. Most of our design happens as the first phase of a build, so designers and developers work from the same plan. It is the wrong service if you only need a logo or brand identity, which a branding studio will do better, or if you are buying an off-the-shelf product whose screens you cannot change. If you need a marketing website rather than software, our website development service covers design as part of the build.
What We Deliver
Why Choose Us
Easier Adoption
Interfaces your staff and customers understand without a training manual.
Brand Consistency
Same look and controls across your web app, mobile app and emails.
Lower Dev Costs
A confusing screen costs less to fix in a wireframe than in finished code.
Our Process
Research
Talking to the people who will use it and watching how they work now.
Wireframe
Laying out each screen and how users move between them.
Design
Adding your brand, colours and type to the approved layouts.
Prototype
A clickable version to test with users before development starts.
What we typically build
Common projects. Where we've built one, it links to the case study.
Customer ordering portals
Ordering and account screens designed so customers can place orders without calling, and staff can manage them without training.
See TG Linen Portal case studySaaS dashboards and mobile apps
A consistent design across a web dashboard and a mobile app, so users can move between them without relearning anything.
See Repify case studyClickable prototypes
A realistic prototype you can put in front of customers or investors before committing to a full build.
Redesigning internal tools
Reworking clunky internal software and spreadsheets into screens built around the tasks your team does most often.
Industries We Serve
Each industry page covers the workflows, integrations and compliance rules we design around.
Professional Services
In a law firm, accounting practice or consultancy, every hour spent chasing documents or rekeying time sheets is an hour nobody bills. We build client portals, workflow automation and integrations with Xero and your practice software to take that admin off your team.
Education
Most RTOs and training providers already have an LMS. What hurts is the work around it: enrolments, AVETMISS reporting, and student data copied between systems. We build student portals, reporting automation and integrations to fix that, and full learning platforms when an off-the-shelf LMS doesn't fit.
Tourism
Every booking that comes through an OTA costs a commission. For tour operators, accommodation and venues, we build direct booking flows, guest apps and back-office tools, and connect them to the channel manager and payment provider you already use.
Government
Councils and agencies have to make services work for everyone, including people using screen readers, and keep data onshore. We build accessible portals, case management tools and integrations for smaller public sector projects, designed around WCAG and the ISM controls.
Retail
Selling online and in store means stock counts, orders and customer records in two or three places. We build online stores, POS and inventory integrations and loyalty tools, usually on top of Shopify or the platform you already run.
Agencies
Agencies tend to run on Asana or Monday for tasks, a spreadsheet for resourcing and email for client approvals. We build the pieces that stitch those together: client portals, resource planning, and time and billing integrations with Xero.
Frequently asked questions
Does a small business really need UX design?
If you are building software people have to use, yes. A few days of research and wireframing is far cheaper than rebuilding screens after launch because staff or customers will not use them. The design phase also gives developers a clear plan, which keeps a fixed-price build on track.
Can you design a prototype before we commit to building?
Yes. A clickable prototype is often the smartest first step, typically costing $2,000-$10,000. Our guide to MVP development costs explains when a prototype is enough and when you need working software.
Is design included when you build our software?
Yes. Design is part of every web application and mobile app we build. You can also engage us for design only if you have your own developers.
Do you design booking flows and customer portals?
Yes, and they are where good UX pays off most, because every confusing step costs you a booking or a support call. See building vs buying a booking system and customer portal costs for how these projects are scoped.
Do you design for accessibility?
Yes. We design with the WCAG accessibility guidelines in mind: readable colour contrast, clear focus states, keyboard navigation and screens that work with screen readers. Those choices also make the software easier for everyone else to use.
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Talk to Us About Your Project
Book a free discovery call. We'll tell you honestly whether custom software is the right fit.